Infringement & Likelihood of Confusion Self-Quiz
Which of the following is NOT a factor to consider in determining the likelihood of confusion in an infringement case?
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Ultimately, infringing on another?s mark is impermissible when:
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Joey opens a pizza place and registers the mark ?Joey?s Za.? Some months later, a gourmet restaurant called ?Joe?s Za? opens in the same town. Owned by a nationally renowned restaurateur, thousands of dollars are spent on marketing. A grand opening is planned involving several famous movie stars, and multiple newspapers cover the opening. Can Joey the pizza place operator do anything to stop this?
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