MAR-101
(3 credits)
This course is a part of:
Paralegal Associate's Degree Program
This introductory course will examine fundamental principles, problems and practices of marketing. The goal of the course is to provide the student with a foundation of marketing principles including product, price, placement and promotion. The course will also emphasize the functions of marketing as they relate to the production and distribution of goods and services that are ultimately purchased by the consumer.
Course Objectives
At the completion of this course, the student will have acquired knowledge and understanding of:
- Managing profitable customer relationships.
- Partnering to build customer relationships.
- Managing marketing relationships.
- Consumer and business buying behavior.
- Segmentation, targeting and positioning.
- Product, services & branding strategy.
- New product development.
- Pricing considerations & strategies.
- Marketing channels & supply chain management.
- Advertising, sales promotion & public relations.
- Personal selling & direct marketing.
- Marketing over the Internet.
- Social responsibility & marketing ethics.